Eva Jospin and her "Microclima" for Max Mara

Italian fashion house Max Mara has unveiled Microclima: a permanent art installation created by French artist Eva Jospin for the terrace of its flagship store on Corso Vittorio Emanuele/Piazza del Liberty in Milan.

By enhancing the interior space of the store and placing it next to the open space of Piazza del Liberty, the work stimulates reflections on a different perception – natural, physical, poetic – of space. Microclima consists of a glass and metal greenhouse structure that encloses a world that is intimate and closely connected to the outside world, with a vision that changes from day to night and with the seasons.

This pavilion is the backdrop for the staging of a cardboard landscape, a relief depicting plant elements on a mineral substrate: a panorama of mysterious vertical rocks that evoke both the physical and imaginary environment of exotic cacti, majestic tropical trees, cave stalagmites and root fossils.

The pavilion neither encloses nor protects the nature transplanted from outside nor is it a refuge for real plants. Instead, it transforms into a theatre of cellulose sculptures from which the mass is made. The installation gains a greater olfactory perception thanks to an essence specially developed by the artist in collaboration with perfumer Julien Rasquinet, perfumer of IFF, a world leader in perfume creation.