The color of the year 2023 is Viva Magenta 18-750

An unconventional shade for unconventional times

The color of the year 2023 is Viva Magenta 18-750. Rooted in nature, this shade of red expresses a new signal of strength. A bold and fearless vibrant color, Viva Magenta is powerful and empowering. This color welcomes everyone and everyone with the same zest for life and rebellious spirit. ;

As a soft crimson red that represents a balance between warm and cool, this color is also a hybrid color that comfortably straddles the physical and virtual in our multidimensional world. It is assertive but not aggressive. It exudes dynamism and with its transformative red tone, it is able to drive design and create a more positive future.

What is behind this color?

As we strive to balance our digital and physical lives, we increasingly appreciate the natural world. The 2023 Color of the Year confirms our gravitation towards natural colors. We are incorporating more living things into our homes, such as plants, flowers, living walls, and outdoor spaces for regeneration.

The organic origin of Viva Magenta comes from the cochineal. This insect produces carmine dye, one of the most valuable, strongest and brightest of the natural dye family. The red tone of Viva Magenta connects us to the original matter and infuses us with a primal signal of power.

The 2023 Color of the Year combines the richness, warmth, and power of natural materials with the rich, open horizons of the digital world. The result is a shade of red that expands our horizons of authenticity. The Metaverse creates new opportunities for us to express ourselves, and the raw power of Viva Magenta inspires us to do so with confidence and bravery.

Color Psychology Viva Magenta

Reds are powerful colors that celebrate life. Like a bright crimson, Viva Magenta balances boldness with a sense of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It inspires us to show up with confidence and humanity. The digital space has accelerated globalization, and as a result, we are more deeply connected than ever before.

Viva Magenta offers us the certainty and motivation we need to overcome long-term disruptions. Three years into the pandemic, facing war, an unstable economy, social unrest, supply chain disruptions, and mounting climate change, we must heal. And yet we must find the motivation to continue. Here, Viva Magenta envelops us in strength and grace, sending us out into the world with the verve we yearned for.

Viva Magenta and interiors

Bold designers can use the full power of the color - a velvet sofa or a painted wall. Those who desire a more neutral home can use it as an accessory color - a Murano glass lamp, an original ikebana flower arrangement in a neutral dining room or a bold abstract canvas in a bright hallway.