History of Toile de Jouy - Marie Antoinette's favorite pattern

Interior designers and fashion designers alike are captivated by this French technique, which has lost none of its elegance over the years. On the contrary, it has become a modern classic. You've seen it many times. In curtains, upholstery, wallpaper, decorative pillows or bed linen .

The pattern is usually printed on cotton fabric, but linen is also used, and the motif is repeated throughout. The characteristic feature is the colors. The design is therefore usually monochromatic, in blue, red, maroon or green on a clear or smoky background.

The name of this fabric comes from the town near Versailles, Jouy-en-Josas, where the French merchant Chritophe-Philippe Oberkampf founded a royal fabric factory in 1760. The fabric was decorated with prints of pastoral and floral images or period scenes from the 18th and 19th centuries.

Although the term toile de Jouy was originally used to refer to this fabric, today the name is used to define its characteristic print, whether on fabric, paper or other types of materials.

This beautiful pattern was also chosen by Christian Dior for the upholstery of his first boutique on Avenue Montaigne in Paris and still appears in some of his interior designs.

Toile de Jouy accessories are great for classic or rustic spaces and bedrooms. However, you should use them wisely and sparingly. Choose less dense and lighter patterns and combine them with stripes, checks or solid-colored accessories, for example.

As a wallpaper it is ideal for bedrooms and bathrooms, where it can contrast beautifully with modern furniture. Porcelain with this pattern is also very nice. Combined with plain plates, the table is stunning.

In our offer you will find pillows and bedding from Laura Ashley or Yves Delorme, as well as dinnerware from Gien with this beautiful classic pattern.